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24 October 2025

Daily Newsletter

24 October 2025

Scandic expands in Germany with third hotel in Hamburg

The new hotel is in line with the company’s goal to add around 15,000 rooms to its portfolio by 2030.

Anwesha Pattanaik October 22 2025

Scandic Hotels has entered a long-term lease agreement to establish its third hotel in central Hamburg, Germany, as part of a redevelopment initiative around the city’s main train station.

The hotel will offer up to 328 rooms and is scheduled to open in 2028. It will also be located near Hamburg’s central bus terminal and have access to multiple subway and commuter rail connections.

The development is taking place in partnership with B&L Group, which will construct the property.

B&L Group already owns the building that houses Scandic Hafenpark, another Scandic-operated hotel in Hamburg.

Scandic Hotels Group chief development officer Jesper Engman said: “Our ambition is to establish hotels in areas with a constant movement of people. Being entrusted to open a third hotel in Hamburg within a short timeframe is proof that we have our guests and the public’s confidence to build further on our expansion journey.”

This project forms part of a broader strategy by Scandic Hotels to expand its room capacity by approximately 15,000 by 2030, with a particular focus on growing its presence in key German cities.

The new property is positioned to serve both business and leisure guests and is expected to complement other Scandic hotels in the city.

These include a new 430-room establishment near Berliner Tor station, anticipated to open in 2030, and the existing 340-room Scandic Emporio, which began operations in 2008.

Scandic Hotels Group president and CEO Jens Mathiesen said: “Hamburg is one of Europe’s most dynamic major cities and a strategically important market for Scandic. The new hotel in downtown Hamburg will further strengthen our presence and continue to deliver on our strategy of responsible expansion in Germany.”

Hamburg is Germany’s second-largest city, recording more than 16 million hotel stays annually and functions as a significant centre for trade, logistics and cultural activities.

So far this year, Scandic Hotels has made public its plans to add eight new hotels, comprising more than 1,600 rooms, across the Nordic countries and Germany.

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