SilverStone Inns, a company offering a cost-efficient alternative to traditional hotel franchises, has selected Stayntouch as its exclusive cloud hotel property management system (PMS) partner.
This strategic partnership is set to cover SilverStone's entire portfolio, with two properties already operational on the Stayntouch platform.
SilverStone aims to convert six additional hotels within the next year and expand to 20 properties within two years.
Catering to hotel owners in the Pacific Northwest, the company's business model focuses on enhancing hotel branding and driving profitability for independent hotel owners by offering the advantages of a traditional brand, eliminating the high price and rigid needs.
The partnership with Stayntouch is an element in supporting this aim, as it will enhance operations, allow scalable growth, and offer a modern experience in all properties which are affiliated.
Stayntouch strategic accounts executive director Rose Cerato said: “SilverStone is introducing a bold new model for hotel franchising, one that puts control and profitability back in the hands of owners. We’re excited to support that vision as their exclusive PMS partner.
“Our platform gives SilverStone properties the flexibility to grow quickly, while delivering the operational efficiencies and guest experience today’s travellers expect. Together, we’re making it easier for independent hotel owners to grow smarter and more profitably.”
Stayntouch PMS will offer SilverStone franchise properties a range of advantages, including mobile kiosk and check-in solutions to reduce labour costs and check-in time, multi-property functionality for brand leaders to oversee performance, and fast onboarding.
The benefits also encompass revenue-generating upsells and flexible integrations with access to more than 1,200 solutions without additional expenses.
SilverStone Inns brand director Fredrick Schoener said: “We’re all about helping hotel owners drive more profit without the overhead and restrictions of a traditional brand. Stayntouch fits right in with that approach.
“The platform makes onboarding seamless, mobile tools ease the load on front desk staff, and the integrations let our owners run smarter, leaner operations. Stayntouch gives us the flexibility and speed to grow our brand, and gives our owners the tools to drive more revenue and profit along the way.”
The partnership announcement follows Stayntouch’s selection as the preferred PMS provider for Sonesta International Hotels.
