Spark GHC and J ROC Development have initiated a joint venture (JV) to construct a dual-branded select-service hotel at the SouthPark Mall site in Strongsville, Ohio, US.

The initiative, referred to as Project Mustang, will occupy a plot pre-approved for hospitality purposes, complementing SouthPark Mall's strategy to transform less-used areas for enhanced community benefit.

Following the recent execution of a purchase and sales agreement with the current landowner, both companies are proceeding with an equal stake in the JV.

The planned hotel aims to cater to the needs of both business travellers and vacationers.

Spark GHC principal Amit Patel said: "Our intent is to bring something best-in-class to the city, not just another hotel, but a thoughtfully integrated piece of the community."  

The chosen location makes it convenient for guests involved in local sporting events or business activities within Strongsville's industrial sectors.

With north-east Ohio anticipating significant developments such as the proposed new Cleveland Browns stadium, Spark GHC states that this project positions Strongsville to take advantage of increased visitor traffic and economic prospects.

Further information on the project, including brand selection and development schedule, will be disclosed in future updates.

J ROC Development is capitalising on its familiarity with the Strongsville market by investing in the new, upscale dual-branded hotel at Southpark Mall, aiming to address a service void in the area.

Spark GHC said it will contribute its expertise in hotel development throughout the Midwest, having worked with major brands such as Hilton, Marriott, and IHG.