AI-driven revenue management platform TakeUp has unveiled a new integration with RMS, a property management software provider.
RMS' client base of over 7,000 companies can now easily activate TakeUp's dynamic pricing platform through a direct property management system (PMS) integration. This eliminates the need for technical skills or complex setup.
This partnership between RMS and TakeUp is empowering operators to transition from reactive pricing to a proactive, revenue-ready approach with minimal additional effort.
The integration is designed to address operational challenges by merging intelligent automation with expert human oversight, particularly benefiting independent hospitality teams.
These teams can now access AI-driven pricing and receive guidance from dedicated revenue strategists to align their rate strategies with business objectives.
TakeUp CEO Bobby Marhamat said: “Automation without insight is just noise.
“Hospitality operators don’t need another tool; they need results. That’s why this integration matters. RMS gives operators the infrastructure they trust, and we bring the pricing firepower: AI that never sleeps, paired with a real revenue strategist who knows how to move the needle.”
RMS' clients can link to the TakeUp platform, which monitors guest behaviour, market trends, search volume, and conversions to provide daily pricing updates.
This eliminates the need for manual data analysis and guesswork.
TakeUp's solution is designed for independent properties such as boutique hotels, inns, glamping retreats, and B&Bs, translating complex revenue tactics into a user-friendly interface suitable for small hospitality teams.
RMS CEO Adam Seskis said: “We’ve always believed the best technology should feel invisible.
“This partnership is a perfect example. Our customers want to spend less time managing rates and more time delivering exceptional guest experiences. Together with TakeUp, we’re making that shift possible.”
According to TakeUp, this integration's key advantages also include fast, no-code activation for immediate revenue optimisation, and versatility to suit properties of any size or style.
In a related development last month, TakeUp unveiled an AI tool that aims to assist independent hoteliers with their pricing decisions.
