Leisure hotel brand TUI Blue is entering Europe’s urban segment with its first city-based properties in Lisbon and Seville as part of the brand’s growth strategy.

TUI Blue Sevilla Suites will be the first hotel in a European city under the TUI Blue flag.

The newly built 89-room property is expected to join the portfolio in late 2026. Planned facilities at the hotel include a rooftop pool and a co-working area.

In Lisbon, the company has signed a franchise agreement to open TUI Blue Rossio hotel. Currently, the property in the Baixa district is undergoing a full redesign.

The 30-room boutique hotel is slated to open in early 2027.

TUI Group COO Marco Ciomperlik said: “The launch of TUI Blue city breaks in Europe is a major milestone for our brand.

“TUI Blue has developed into our fastest-growing leisure hotel brand, with more than 100 hotels worldwide and ambitious international growth plans.

“Following the first openings in cities across Asia, we are now bringing our distinctive leisure hotel concept to some of Europe's most attractive urban holiday destinations.”

The company said guests at both the Lisbon and Seville hotels will have access to local expertise from dedicated Blue Guides, curated city experiences, digital services through the Blue App and tailored food and beverage concepts.

Ciomperlik added: “Lisbon and Seville are ideal destinations, combining strong city break appeal with the rich local culture, food and experiences that sit naturally at the heart of the TUI Blue concept. “The new hotel openings will also benefit from the variety of TUI's offering.

TUI Blue's high-quality hotel accommodation can be easily combined with TUI Musement's curated experiences to deliver a more comprehensive and meaningful time in destination for our customers.”