Wyndham Hotels & Resorts has forged an alliance with lifestyle hotel pioneer Ovolo Group.

This collaboration will add five Ovolo hotels in Australia and Hong Kong to the Wyndham brand later in the year.

The agreement allows Ovolo Group to retain ownership and management of their properties while leveraging Wyndham's network to expand development opportunities across the Asia Pacific region.

More than 450 rooms from existing Ovolo hotels in Sydney, Brisbane, Canberra, Melbourne, and Hong Kong are slated to integrate into Wyndham's portfolio.

Ovolo Group chief of staff Shivang Jhunjhnuwala said: “Ovolo isn’t just a hotel brand, it’s a lifestyle, a creative force that fuses fashion, art, music and entertainment. Since 2010, we’ve built a bold, culture-led brand that disrupts the cookie-cutter hotel experience.

“Now, through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA. Wyndham is a global leader in hotel franchising—with the scale, infrastructure, and expertise to help us grow with intention and impact. Just as importantly, Ovolo brings something different—an edge and energy that complements Wyndham’s presence in the upscale lifestyle market.”

Wyndham Hotels & Resorts Asia Pacific president Joon Aun OOI said: “This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo’s strengths in the lifestyle segment with our extensive global network. The future of travel isn’t about sameness—it’s about spaces with soul, brands with a point of view and experiences that don’t blur into the background.”

These five properties will benefit from access to sales, marketing and distribution platforms provided by Wyndham, extending their reach and creating new commercial prospects.

Additionally, these five hotels will become part of the Wyndham Rewards loyalty programme.