Analysis of the key themes driving M&A activity reveals that personalization accounted for 2 tourism & leisure deals announced in Q2 2024, worth a total value of $1.8m. The $1.8m majority acquisition of Raw Power Management by All Things Considered Group was the industry’s largest disclosed deal. GlobalData’s Travel and Tourism Industry Mergers and Acquisitions Deals by Top Themes in Q2 2024 report provides crucial insights into the M&A activity including the themes driving the top deals within the travel & tourism industry. Buy the report here.

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In value terms, personalization-related deal activity remained flat in Q2 2024 compared with the previous quarter and as compared to Q2 2023. Related deal volume increased by 100% in Q2 2024 versus the previous quarter and was 100% higher than in Q2 2023.

For further understanding of GlobalData's Travel And Tourism Industry Mergers And Acquisitions Deals By Top Themes In Q2 2024 – Thematic Intelligence, buy the report here.