Australia-based hotel management company TFE Hotels is making its debut into the UK market with the opening of two Adina-branded apartment-hotels in Cambridge and Glasgow.
The Hobson Cambridge by Adina and The Wellington Glasgow by Adina are scheduled to open in the third quarter of this year.
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TFE Hotels CEO Antony Ritch said: “The UK debut and the establishment of a UK Country Office by Asli Kutlucan, CEO Europe, is a natural evolution of TFE Hotels’ global strategy and signals the beginning of an exciting new chapter in one of the world’s most competitive hospitality markets.”
“After more than two decades of successful growth across continental Europe, we’re also excited to work with partners in the UK to bring the Adina brand to two cities that reflect our values—vibrant, globally connected, and culturally compelling.
“Europe is a real platform for growth for us as an organisation, and Cambridge and Glasgow as the ideal launchpads for our UK presence, offering strong demand across both leisure and corporate travel sectors.”
The 56-key Hobson Cambridge by Adina is situated in a former police station and combines historic architecture with modern design.
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By GlobalDataIt will offer a signature bar and restaurant in a glass-roofed courtyard.
Wellington Glasgow by Adina offers 98 studio apartments.
TFE London chief investment officer Andrew Hunter said: “We see the UK as a high-potential market that complements our existing operations.
“Establishing a presence here enhances global visibility for our brands and allows us to better serve long-haul travellers from the Asia–Pacific and North America, as well as intra-European guests seeking premium, apartment-style accommodation.”
TFE Hotels has operations across Germany, Austria, Denmark, Switzerland, Hungary, Australia, New Zealand, and Singapore.
In February 2024, TFE Hotels announced the signing of a new property, the Adina Apartment Hotel Chermside in Brisbane.
