Dubai is intensifying its efforts to position itself as a premier destination for African travellers. In 2024, the city welcomed 18.72 million international visitors, marking a 9% increase from the previous year.
Among these, African visitors represented a significant portion, with a notable 20% year-on-year growth in arrivals from the continent.
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To build on this momentum, Dubai is set to host the inaugural UAE Africa Tourism Investment Summit on October 27, 2025, as part of the Future Hospitality Summit (FHS World 2025).
This summit aims to strengthen economic and tourism partnerships between the UAE and African nations, focusing on mutual investments in tourism, hospitality, and related services.
Growing African interest in Dubai
Dubai’s appeal to African travellers is evident in the increasing number of visitors from the continent.
The city’s strategic location, modern infrastructure, and diverse attractions make it an attractive destination for both leisure and business travellers. In the first quarter of 2025 alone, Dubai attracted over 197,000 visitors from Africa.
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By GlobalDataThe Dubai Department of Economy and Tourism (DET) has been actively promoting the city in various African markets through targeted campaigns and partnerships.
Notably, the DET has engaged African celebrities to raise awareness and encourage travel to Dubai.
Enhancing connectivity and experiences
Recognising the importance of connectivity, Dubai has been working to improve air links between the UAE and key African cities. Increased flight frequencies and direct routes are facilitating easier access for African travellers.
To cater to the interests of African visitors, Dubai offers a range of experiences that resonate with the continent’s diverse cultures. For instance, the Dubai Safari Park’s African Village showcases wildlife native to Africa, providing an immersive experience for visitors.
Looking ahead
The upcoming UAE Africa Tourism Investment Summit is expected to further solidify Dubai’s position as a gateway between Africa and the Middle East.
By fostering collaborations and exploring investment opportunities, the summit aims to enhance tourism flows and create sustainable growth in the sector.
As Dubai continues to strengthen its ties with Africa, the city is poised to become an even more attractive destination for African travellers seeking diverse experiences and opportunities.
