The Wolseley Hospitality Group is the latest to join the Global Hotel Alliance. Credit: Minor Hotels.

Global Hotel Alliance (GHA) has recorded total hotel revenues of $813m during the third quarter (Q3) of 2025, reflecting an 18% increase compared to the same period last year.

Room revenue for the quarter reached $657m, marking a 19% rise year-over-year.

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The GHA saw a 19% year-on-year increase in the number of room nights sold in Q3 2025. According to the alliance, international travel accounted for most of these bookings.

According to the alliance, results from the third quarter indicate continued double-digit growth in several performance metrics.

Membership in GHA Discovery loyalty programme now exceeds 32 million, and new sign-ups increased by 38% over the same period in 2024.

The alliance’s results for the first half of 2025 also showed double-digit increases, pointing to consistent growth throughout the year.

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Total hotel revenues for the year through September reached $2.3bn, up from $2bn at this point last year.

International stays remained a strong contributor, making up 66% of member room revenue for Q3 and 68% for the year to date.

GHA said it monitored travel patterns among GHA Discovery members from main source markets through their international stay revenues in Q3. These patterns indicated a preference for familiar or accessible destinations.

In terms of total stay revenues for the quarter, Spain, Italy, the UK, Singapore, and Thailand were the top five destinations, with international stays forming most of their figures.

The US, UK, Australia, China, and Germany emerged as the top five source markets in terms of international stay room revenue generated.

Cross-brand revenues—where loyalty members booked stays with brands other than where they enrolled—grew by 9% year-over-year in the third quarter to $109m. The year-to-date figure reached $306m, which marks an 11% increase from 2024.

GHA brings together 45 independent hotel brands across 850 hotels in 100 countries.

In August, Minor International owned The Wolseley Hospitality Group joined GHA.

Recently, GHA appointed Steve Ayalo as vice president of IT governance, risk and compliance, and Matthew Lloyd as marketing technology and CRM vice-president.