La Vie Hotels & Resorts has signed a management agreement for Mercure Rockhampton, a property owned by Felix Capital and located in Queensland, Australia.
The hotel will remain under the Accor Mercure brand as part of the new arrangement.
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The latest move follows the recent addition of Mercure Townsville to the La Vie portfolio and represents the second Accor-branded hotel managed by the group.
Mercure Rockhampton offers 74 guest rooms featuring balconies, several with views over the Fitzroy River.
Facilities at the hotel include conference areas, an outdoor swimming pool, a fitness centre, a 24-hour reception and an on-site restaurant that serves local produce.
The property is situated in a central area of Rockhampton, a city known for its heritage sites and proximity to the Southern Great Barrier Reef.
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By GlobalDataRockhampton attracts both domestic and international travellers due to its events calendar and leisure opportunities.
Visitors can experience cultural landmarks, historic architecture and various outdoor activities along the Fitzroy River and in nearby national parks.
La Vie Hotels & Resorts CEO Jerry Xu said: “It’s a pleasure welcoming Mercure Rockhampton into the La Vie portfolio. This property embodies everything we value – a prime location, strong brand heritage, and the potential for future development.
“Our collaboration with Felix Capital reflects a shared commitment to delivering exceptional experiences and driving long-term success.”
Felix Capital’s involvement in the project aligns with its continued investment in the hospitality sector.
Felix Capital CEO Michael Maroun said: “We are excited to partner with La Vie Hotels & Resorts on Mercure Rockhampton.
“This property has long been a key part of the Rockhampton hospitality landscape, and with La Vie’s expertise and our shared vision for growth, we see scope for long-term value-add via a potential combination of operational initiatives and the possibility of future development opportunities.”
In May 2023, La Vie Hotels and Resorts introduced its lifestyle brand, Nooe, and opened the first Nooe resort, a newly constructed island property in the Maldives.
