Hotel Heron in Alexandria, Virginia, US, has announced its integration into Curio Collection by Hilton.
The 134-room establishment will continue under the management of Aparium Group while operating as part of Hilton’s global portfolio.
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This move makes Hotel Heron the second property in the Washington, DC, Maryland and Virginia (DMV) region to join the Curio Collection.
Situated at 699 Prince Street in Old Town Alexandria, the hotel will maintain its existing approach and identity as it becomes accessible to a wider range of guests through Hilton’s network.
As a result of the transition, visitors will be able to participate in the Hilton Honors loyalty programme, which includes benefits such as digital key access, various payment options and free Wi-Fi.
Guests will find several dining and beverage options within the property while its location offers travellers a view of Old Town Alexandria from its modern premises.
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By GlobalDataHotel Heron general manager Matt Karow said: “Since opening, Hotel Heron’s sense of place has been rooted in Alexandria’s vibrant community and creative energy that comes to life through our thoughtful culinary offerings and impactful lifestyle programming.
“Joining Curio Collection by Hilton gives us the opportunity to bring that story to a wider audience while preserving the authenticity that resonates with locals and loyal guests.”
Aparium Group will continue its management of the hotel following the partnership with Hilton.
The announcement reflects an expansion of Hilton’s Curio Collection footprint within the area.
Curio Collection by Hilton brand leader Brooke Thomas said: “Hotel Heron’s charm and culturally connected programming embody the kind of guest experience Curio Collection aims to deliver.”
In December 2025, Hilton entered a franchise agreement with Brighton Corporation to introduce the Curio Collection brand in Kyoto, Japan.
