FLYR Hospitality has formed a partnership with Preferred Hotels & Resorts, positioning itself as the exclusive provider of revenue management and business intelligence solutions for the hotel group’s member properties worldwide.
Under the agreement, all hotels within the Preferred Hotels & Resorts portfolio will have access to FLYR Hospitality’s technology, aimed at integrating commercial data, increasing forecast precision, and enhancing pricing strategies through improved visibility into market demand and operational drivers.
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Preferred Hotels & Resorts comprises over 625 luxury hotels, resorts, residences, and unique hotel groups across more than 80 countries.
The company supports its members through a suite of services, which include sales strategy, marketing solutions, revenue management tools, reservation connectivity, and distribution technology.
Through its Alliance Partner Program, Preferred Hotels & Resorts collaborates with selected providers to deliver resources that meet its members’ business needs.
By joining this programme, FLYR Hospitality will supply software and analytical platforms intended to help member properties tailor commercial strategies according to each hotel’s operational context.
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By GlobalDataFLYR Hospitality CCO Andrew Rubinacci said: “Preferred Hotels & Resorts is one of the most respected names in luxury and independent hospitality, and we’re thrilled to be named their exclusively recommended provider of a fully integrated revenue optimisation and business intelligence platform.
“Together, we’ll help member hotels turn data into faster decisions, smarter pricing, and sustained revenue growth, without compromising what makes each property truly unique.”
Preferred Hotels & Resorts represents independent establishments organised under four collections within its portfolio.
The agreement is designed to support these properties in maximising revenue per available room by applying data-driven decision-making processes.
This affiliation extends Preferred Hotels & Resorts’ approach to resource provision for its global network of hotel owners, operators, and management companies.
Preferred Hotels & Resorts’ revenue optimisation and distribution senior vice-president Rhett Hirko said: “FLYR’s solutions offer meaningful support for commercial performance, and we’re very excited to welcome them into our Alliance Partner Program.”
The partnership forms part of the brand’s ongoing efforts to introduce external expertise through its Alliance Partner Program.
Last month, Shiji connected FLYR Hospitality’s commercial optimisation platform to its Daylight property management system.
