US-based financial infrastructure company ROH has signed a new partnership with Preferred Hotels & Resorts as the new addition to its Alliance Partner Program.
This partnership expands ROH’s role as a recommended financial infrastructure provider to the hotel brand’s independent luxury properties worldwide.
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This collaboration strengthens ROH’s presence within the hospitality industry and supports Preferred Hotels & Resorts’ efforts to enhance services and resources for its global portfolio.
Preferred Hotels & Resorts manages a collection of over 600 luxury hotels, residences, resorts, and unique hotel groups in more than 80 countries.
The alliance will enable member properties to access ROH’s financial platform, which is designed to optimise revenue visibility and operational efficiency across sales and finance teams.
ROH’s intelligent payments platform helps hotels manage group bookings, online travel agents (OTAs), and accounts payable by enhancing compliance, reducing risk, and improving receivables management.
Preferred Hotels & Resorts’ Alliance Partner Program seeks to provide comprehensive revenue management, integrated marketing solutions, global connectivity and strategic sales support through reservation services, modern distribution technology, and access to trusted partners.
ROH founder and CEO Jess Levin Conroy said: “With ROH, revenue visibility delivered via our financial core becomes a strategic growth lever that makes every piece of business more valuable.
“In today’s world of constantly increasing costs, properties can’t expect to just keep growing their top line; they need to think critically about what’s impacting their bottom line and seek out solutions that guarantee margin expansion, and ensure all future investments in emerging technology like AI have an accurate foundation to thrive upon.”
In November 2024, ROH announced a partnership with Mayfair House Hotel & Garden to enhance payment processing and drive sales conversion.
