IHG Hotels & Resorts’ lifestyle brand Atwell has expanded its presence in Greater China with the launch of its second property, Atwell Hefei City Center.
The move follows the debut of Atwell Suites Shanghai Wuning.
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Atwell Hefei City Center is located at the intersection of Hefei’s historic old town and the Binhu New District.
Atwell hotels feature guest rooms and public areas, alongside modern design features, smart technology, and amenities such as fitness facilities and laundry rooms.
The brand also features the Dialecte boutique store and B.N.B Bistro, which is designed as a semi-open dining area.
Plans include further expansion into Nanjing, Guangzhou, and Suzhou.
IHG Greater China chief commercial and marketing officer Rita Jiang said: “Today, consumer demand is shifting from basic functionality to experience-driven value, with quality and personalisation becoming central to the evolution of travel. As a key brand for IHG in the lifestyle segment, Atwell is built around lifestyle aesthetics and brought to life through its ‘new territorial home’ philosophy.
“This approach creates a distinctive brand model that resonates emotionally with guests while remaining highly adaptable across different markets. The steady expansion of Atwell across Greater China not only demonstrates its ability to thrive in diverse urban environments but also aligns closely with the growing focus on specialised travel segments.
“Looking ahead, we will continue to seize market opportunities and expand Atwell into more core cities and high-potential locations, delivering richer and more inspiring stay experiences for our guests.”
Earlier this month, Six Senses, part of the Luxury & Lifestyle portfolio of IHG Hotels & Resorts, opened its first property at The Whiteley in London, UK.
