Minor Hotels has opened the Porta Rossa Hotel Firenze in Italy as the first property under its new Colbert Collection brand.
The hotel began welcoming guests following a renovation aimed at establishing it as the flagship of the Colbert Collection.
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Located on Via Porta Rossa in Florence’s historic city centre, the hotel occupies a building first recorded in 1386.
Porta Rossa Hotel Firenze, Colbert Collection comprises 69 guest rooms and suites designed to reflect the private quarters commonly found in Renaissance palazzos.
Among the hotel’s accommodation options are six suites notable for features such as 18th-century frescoes.
The property’s Torre Monalda Signature Suite is set within a 13th-century medieval tower.
Public areas of the hotel include spaces intended for both informal gatherings and scheduled events, with two meeting rooms available for business use, each accommodating up to 40 attendees.
A bistro bar operates on the premises, and a new restaurant led by Michelin-starred chef Paulo Airaudo is scheduled to open in June.
The hotel is situated within walking distance of major Florentine landmarks such as the Arno River, Ponte Vecchio and the Duomo complex.
Minor Hotels Europe & Americas CEO Gonzalo Aguilar said: “Colbert Collection represents a new chapter for Minor Hotels. The brand celebrates individuality and invites guests to discover hotels that are deeply rooted in their own world while bonded by a common sensibility.
“Porta Rossa Hotel Firenze perfectly expresses this philosophy, being a hotel with a soul – rich in story, generous in spirit, and deeply connected to its city. We are honoured to usher it into a new chapter while preserving everything that makes it extraordinary.”
After the Florence opening, Minor Hotels plans to expand the Colbert Collection further with The WestDill Mayfair Hotel London later in 2026, followed by a location in Koh Samui in Asia in early 2027.
Recently, Minor Hotels opened the Avani Mooloolaba Beach Hotel on Queensland’s Sunshine Coast in Australia.
