Global Hotel Alliance (GHA) has chosen FLYR Hospitality as a preferred provider of revenue management and business intelligence systems for its member brands.
The arrangement covers GHA’s network of more than 50 brands and 1,000 hotels across 100 countries.
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FLYR Hospitality’s tools will be offered to member properties to support room revenue management, forecasting and commercial reporting.
Under the agreement, GHA member hotel brands will be able to use FLYR Hospitality as a preferred technology partner.
The agreement also provides for joint market support, simpler onboarding and closer links with GHA’s central technology platform, including connectivity with the GHA DISCOVERY loyalty programme.
Global Hotel Alliance chief operating officer Folker Heim said: “Revenue management and commercial intelligence are mission-critical functions for our member brands, and they deserve technology that matches their ambition.
“FLYR Hospitality stood out through this process not only for the strength of their AI and analytics capabilities, but for their genuine understanding of the independent hotel brand model.
“We are confident this partnership will create real, tangible value for our members — giving their revenue teams sharper tools, deeper insights, and more time to focus on the strategies that matter most.”
FLYR Hospitality’s system includes AI-based demand forecasting, automated pricing and inventory management, as well as business intelligence tools.
The platform is built to handle the needs of independent and soft-brand hotel operators, which make up GHA’s membership, with scope for customisation and faster deployment.
FLYR Hospitality chief commercial officer Andrew Rubinacci said: “Being named a preferred RMS and BI partner for the Global Hotel Alliance is a landmark moment for FLYR Hospitality.
“This partnership gives us the opportunity to deliver compounding commercial advantage to over 1,000 properties worldwide, and we couldn’t be more energised by what we will build together.”
