Accor has expanded its partnership with Al Qimmah Hospitality, a subsidiary of BinDawood Investment Company, to develop more than 4,000 hotel rooms across Saudi Arabia.
The plan will focus particularly on developing a portfolio in Makkah and Madinah, Saudi Arabia’s holy cities.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The expanded agreement was announced in Paris, France, during the French-Saudi Investment Roundtable.
It follows a master development agreement signed in 2025. The partnership now covers five hotels across Jeddah, Makkah and Madinah across premium, midscale and economy segments.
BinDawood Investment Company chairman Dr Abdulrazzaq Bindawood said: “Reaching more than 4,000 rooms across five hotels marks an important milestone in our partnership with Accor.”
One of the planned developments is an 850-room Novotel in Makkah, which is expected to open in 2030.
The partnership also covers the development of Mercure Makkah Shesha, ibis Styles Makkah Mesfalah, Mövenpick Madinah and Swissôtel Jeddah properties.
Accor Middle East, Africa & Asia Pacific CEO Duncan O’Rourke said: “Saudi Arabia is one of the world’s most dynamic hospitality markets, and expanding our partnership with Al Qimmah Hospitality beyond 4,000 rooms reflects our shared confidence in its long-term potential.
“The addition of Novotel Makkah strengthens the choice of quality hospitality available to millions of pilgrims and visitors.”
The partnership will also contribute to job creation and Saudi workforce development.
This includes Tamayyaz by Accor, the group’s national talent programme with the Saudi Ministry of Tourism.
The programme aims to develop and hire over 3,000 Saudi nationals by 2030.
Operating in Saudi Arabia for over three decades, Accor runs 48 hotels with more than 21,600 rooms nationwide. Its pipeline includes a further 47 properties comprising over 11,400 rooms.
