European budget hotel chain B&B Hotels has appointed Duetto as its revenue management technology partner.
The move comes as the hotel group is undertaking a digital transformation programme that includes establishing consistent revenue management standards across its properties.
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Under the agreement, Duetto’s platform will be rolled out across more than 930 B&B Hotels properties in 19 countries.
Through the integration of Duetto’s revenue management system, B&B Hotels will have a consolidated view of total revenue and operational costs.
Access to real-time data will support adjustments to pricing and forecasting, while reducing the need for manual administration across the group’s revenue strategy.
B&B Hotels was founded in Brest in 1990 and operates hotels across 19 countries in Europe, as well as in Brazil and the US. France accounts for half of its properties.
B&B Hotels Global COO David Garcia said: “As part of our digital transformation, we were looking for a partner that is able to scale alongside us and fully support B&B Hotels in our continued expansion.
“We chose Duetto after a thorough RFP process as their products aligned closest with what we’re trying to achieve. We have a strong focus on profitability across our properties, and this is where Duetto shone as adding the most value.
“The platform will further support us in delivering our mission to provide the highest value on core essentials for the best price.”
The initiative is expected to provide greater support to individual hotels and create additional revenue opportunities.
Duetto chief sales officer Michael Schäffner said: “B&B Hotels is exactly the kind of enterprise partner that proves what’s possible when revenue strategy and profit management work as one, at scale. 930+ hotels. 19 countries.
“A business growing fast and determined to make every property perform. We’re here to help B&B build a genuine revenue culture across that portfolio, giving every team the tools to price right, forecast accurately, and grow the bottom line.”
