Far East Hospitality (FEH) will join the Global Hotel Alliance (GHA) ecosystem, under an agreement scheduled to take effect in early 2027.
The transaction encompasses 6,212 rooms across 26 hotels and serviced residences situated in Singapore, Malaysia, and Japan, extending GHA’s operating scale in the Asia Pacific.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The portfolio spans five operational brands: Oasia, Quincy, Rendezvous, Village, and Far East Collection.
These properties offer short-term and long-term accommodation for corporate and leisure guests, and will adopt the GHA DISCOVERY loyalty programme.
Global Hotel Alliance CEO Chris Hartley said: “We are delighted to welcome Far East Hospitality to our alliance. Its strong regional presence, diverse portfolio and distinctly Asian approach to hospitality are a natural fit.
“Singapore continues to play an important role as a gateway to Asia, while the group’s presence across Malaysia and Japan further strengthens our ability to offer GHA DISCOVERY members more choice in some of the region’s most popular destinations.”
The transition links FEH guests to an international network exceeding 38 million members.
Under the shared operating structure, members can earn and redeem Discovery Dollars throughout the GHA brand network while accessing room upgrades, member rates, local offers, and experiences.
Far East Hospitality managing director Mark Rohner said: “Joining Global Hotel Alliance is an exciting milestone for our group as we continue to strengthen our presence across the Asia Pacific. Our brands are rooted in Singapore-inspired hospitality, but each has its own distinctive character and approach to the guest experience.
“At a time when guest loyalty matters more than ever to both travellers and hoteliers, GHA DISCOVERY gives us the opportunity to retain that individuality while connecting our hotels and serviced residences with a truly global audience.”
