Customer Alliance has integrated with the Cloudbeds hospitality management system, making its guest feedback intelligence platform directly accessible through the Cloudbeds Marketplace.
The connection links the Customer Alliance guest feedback intelligence platform with reservation and checkout data held in the Cloudbeds hospitality management system.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
It uses this information to send guest communications and post-stay survey requests automatically, rather than requiring hotel staff to export guest details.
Cloudbeds partnerships vice-president Sebastien Leitner said: “Connecting Customer Alliance with Cloudbeds helps hoteliers make that part of daily operations, giving teams more opportunity to resolve concerns, build trust and deliver the experience that earns a recommendation.”
The integration provides a bidirectional data sync between Cloudbeds PMS and Customer Alliance.
Hotels can use it to collect feedback during or after a stay, send review requests following check-out, and manage communications without manual data entry.
Through the integration, Customer Alliance can alert hotel teams to feedback received during a guest’s stay.
Properties can then follow up on concerns before departure.
After checkout, the system can send survey requests and prompts for reviews on Google, TripAdvisor, and other industry review portals.
It supports guest communications by email, WhatsApp, and SMS, covering pre-arrival check-in information and post-stay messages.
Customer Alliance product head Nicholas Reid said: “Our mission at Customer Alliance is to help hoteliers transform guest satisfaction into measurable business growth.
“By integrating natively with Cloudbeds, we are empowering thousands of independent hotels and boutique properties across Europe and globally with an effortless, AI-ready solution to capture feedback, boost online reputation, and drive repeat bookings.”
Customer Alliance is an AI-powered hospitality feedback platform helping more than 5,000 hotels centralise reviews, surveys, and integrations to boost reputation.
Founded in 2012, Cloudbeds provides a hospitality management platform that centralises hotel operations, distribution, guest experience, and revenue marketing.
