All articles by Peter Bierwirth
Peter Bierwirth
Time to Dine
The role of the humble hotel restaurant needs a radical rethink. Peter Bierwirth, president of EHMA, says inspiration should be drawn from the exciting new developments found in other sectors.
The Power of Marketing
Although many of the world’s busiest tourist destinations are still struggling in the wake of the economic crisis, Peter Bierwirth, president of EHMA, believes that effective marketing can speed up the success of a hotel’s recovery.