All articles by Peter Bierwirth

Peter Bierwirth

Time to Dine

The role of the humble hotel restaurant needs a radical rethink. Peter Bierwirth, president of EHMA, says inspiration should be drawn from the exciting new developments found in other sectors.

The Power of Marketing

Although many of the world’s busiest tourist destinations are still struggling in the wake of the economic crisis, Peter Bierwirth, president of EHMA, believes that effective marketing can speed up the success of a hotel’s recovery.