The global travel & tourism industry experienced a 62% drop in social media posts on cloud in Q1 2023 compared with the previous quarter, with the highest share accounted for Choice Hotels International, according to GlobalData’s analysis of social media posts. Cloud computing is emerging as one of the key technology trends in the travel & tourism industry. GlobalData’s Key Themes in Travel and Tourism for 2023 – Thematic Intelligence report discusses the impact of the leading technology, macroeconomic and industry themes in detail. Buy the report here.

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Notably, Covid-19 was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and robotics, according to GlobalData.

Of the 50 leading companies in the travel & tourism industry, Choice Hotels International had the most mentions of cloud in Q1 2023. GlobalData identified 541 cloud-related posts in the industry's social media activity - 0.1% of all posts - and a decrease of 62% in Q1 2023 compared with Q4 2022.

To further understand GlobalData's analysis on Key Themes in Travel and Tourism for 2023 - Thematic Intelligence buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.