The global travel and tourism industry experienced 0.61% drop in new job postings related to personalization in Q2 2024 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 113% increase versus Q2 2023. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q2 2024 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.
Notably, Management Occupations jobs accounted for an 18% share of the global travel and tourism industry’s personalization-related total new job postings in Q2 2024, up 4% over the prior quarter.
Management Occupations drive personalization-related hiring activity
Management Occupations, with a share of 18%, emerged as the top personalization-related job roles within the travel and tourism industry in Q2 2024, with new job postings rising by 4% quarter-on-quarter. Personal Care and Service Occupations came in second with a share of 17% in Q2 2024, with new job postings dropping by 29% over the previous quarter.
The other prominent personalization roles include Food Preparation and Serving Related Occupations with a 12% share in Q2 2024, Office and Administrative Support Occupations with a 8% share of new job postings.
Top five companies in travel and tourism industry accounted for 62% of hiring activity
The top companies, in terms of number of new job postings tracked by GlobalData, as of Q2 2024 were Marriott International, Accor, Shangri-La Asia, Four Seasons Hotels and Resorts, and Hilton Worldwide. Together they accounted for a combined share of 62% of all personalization-related new jobs in the travel and tourism industry.
Marriott International posted 4,288 personalization-related new jobs in Q2 2024, Accor 720 jobs, Shangri-La Asia 487 jobs, Four Seasons Hotels and Resorts 416 jobs, and Hilton Worldwide 403 jobs, according to GlobalData’s Job Analytics.
Hiring activity was driven by the US with a 38.55% share of total new job postings, Q2 2024
The largest share of personalization-related new job postings in the travel and tourism industry in Q2 2024 was in the US with 38.55% followed by China (7.39%) and India (5.44%). The share represented by the US was three percentage points higher than the 35.76% share it accounted for in Q1 2024.
For further understanding of GlobalData's Travel & Tourism: Hiring Trends & Signals Q2 2024, buy the report here.
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