The global travel and tourism industry experienced 0.61% drop in new job postings related to personalization in Q2 2024 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 113% increase versus Q2 2023. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q2 2024 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Data Insights Travel & Tourism: Hiring Trends & Signals Q2 2024

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Notably, Management Occupations jobs accounted for an 18% share of the global travel and tourism industry’s personalization-related total new job postings in Q2 2024, up 4% over the prior quarter.

Management Occupations drive personalization-related hiring activity

Management Occupations, with a share of 18%, emerged as the top personalization-related job roles within the travel and tourism industry in Q2 2024, with new job postings rising by 4% quarter-on-quarter. Personal Care and Service Occupations came in second with a share of 17% in Q2 2024, with new job postings dropping by 29% over the previous quarter.

The other prominent personalization roles include Food Preparation and Serving Related Occupations with a 12% share in Q2 2024, Office and Administrative Support Occupations with a 8% share of new job postings.

Top five companies in travel and tourism industry accounted for 62% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q2 2024 were Marriott International, Accor, Shangri-La Asia, Four Seasons Hotels and Resorts, and Hilton Worldwide. Together they accounted for a combined share of 62% of all personalization-related new jobs in the travel and tourism industry.

Marriott International posted 4,288 personalization-related new jobs in Q2 2024, Accor 720 jobs, Shangri-La Asia 487 jobs, Four Seasons Hotels and Resorts 416 jobs, and Hilton Worldwide 403 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 38.55% share of total new job postings, Q2 2024

The largest share of personalization-related new job postings in the travel and tourism industry in Q2 2024 was in the US with 38.55% followed by China (7.39%) and India (5.44%). The share represented by the US was three percentage points higher than the 35.76% share it accounted for in Q1 2024.

For further understanding of GlobalData's Travel & Tourism: Hiring Trends & Signals Q2 2024, buy the report here.

This content was updated on 7 July 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.