The global travel & tourism industry experienced a 13% drop in social media posts on covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Airbnb, according to GlobalData’s analysis of social media posts. GlobalData’s COVID-19 Cross-Sector Impact – Thematic Research report helps understand how the effect of COVID-19 on travel & tourism sector compares with 17 other key sectors, in terms of equity indices, M&A volumes, jobs index, and filings. Buy the report here.

Notably, Covid-19 was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and robotics, according to GlobalData.

Of the 50 leading companies in the travel & tourism industry, Airbnb had the most mentions of Covid-19 in Q1 2023. GlobalData identified 8,814 covid-19-related posts in the industry's social media activity - 2% of all posts - and a decrease of 13% in Q1 2023 compared with Q4 2022.

To further understand GlobalData's analysis on COVID-19 Cross-Sector Impact - Thematic Research buy the report here.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.