The global travel & tourism industry experienced a 12% drop in social media posts on environmental sustainability in Q1 2023 compared with the previous quarter, with the highest share accounted for Airbnb, according to GlobalData’s analysis of social media posts. GlobalData’s Environmental Trends in Travel and Tourism – Thematic Intelligence report helps understand the impact of environmental pressures in construction, most pressing environmental themes, commitment details of the leading companies, and environmental discussions. Buy the report here.

Notably, Covid-19 was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and robotics, according to GlobalData.

Of the 50 leading companies in the travel & tourism industry, Airbnb had the most mentions of environmental sustainability in Q1 2023. GlobalData identified 807 environmental sustainability-related posts in the industry's social media activity - 0.16% of all posts - and a decrease of 12% in Q1 2023 compared with Q4 2022.

To further understand GlobalData's analysis on Environmental Trends in Travel and Tourism – Thematic Intelligence buy the report here.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.