The global travel & tourism industry experienced a 16% rise in social media posts on sharing economy in Q1 2023 compared with the previous quarter, with the highest share accounted for Airbnb, according to GlobalData’s analysis of social media posts. The key trends impacting sharing economy, impact of COVID-19, different categories of shared platforms such as shared finance and shared accommodation, key companies associated with the sharing economy theme are detailed in GlobalData’s Sharing Economy – Thematic Research report. Buy the report here.
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Notably, experience economy was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and online travel, according to GlobalData.
Of the 50 leading companies in the travel & tourism industry, Airbnb had the most mentions of sharing economy in Q1 2023. GlobalData identified 3,065 sharing economy-related posts in the industry's social media activity - 0.59% of all posts - and an increase of 16% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Sharing Economy - Thematic Research buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
