The global travel and tourism industry experienced a 5% rise in new job postings related to artificial intelligence in Q4 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 36% decrease versus Q4 2022. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Notably, Computer and Mathematical Occupations jobs accounted for a 33% share of the global travel and tourism industry’s artificial intelligence-related total new job postings in Q4 2023, up 3% over the prior quarter.

Computer and Mathematical Occupations drive artificial intelligence-related hiring activity

Computer and Mathematical Occupations, with a share of 33%, emerged as the top artificial intelligence-related job roles within the travel and tourism industry in Q4 2023, with new job postings rising by 3% quarter-on-quarter. Management Occupations came in second with a share of 21% in Q4 2023, with new job postings rising by 41% over the previous quarter.

The other prominent artificial intelligence roles include Business and Financial Operations Occupations with a 5% share in Q4 2023, Architecture and Engineering Occupations with a 4% share of new job postings.

Top five companies in travel and tourism industry accounted for 51% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q4 2023 were Uber Technologies, Walt Disney, Deutsche Lufthansa, A.P. Moller - Maersk, and Booking. Together they accounted for a combined share of 51% of all artificial intelligence-related new jobs in the travel and tourism industry.

Uber Technologies posted 279 artificial intelligence-related new jobs in Q4 2023, Walt Disney 135 jobs, Deutsche Lufthansa 113 jobs, A.P. Moller - Maersk 64 jobs, and Booking 55 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 39.92% share of total new job postings, Q4 2023

The largest share of artificial intelligence-related new job postings in the travel and tourism industry in Q4 2023 was in the US with 39.92% followed by Germany (14.75%) and India (8.24%). The share represented by the US was two percentage points higher than the 38.01% share it accounted for in Q3 2023.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.