The travel & tourism industry plays a key role in Puerto Rico’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Puerto Rico in its Caribbean Destination Tourism report. Buy the report here.

In 2023, projections show that international arrivals in Puerto Rico are expected to have grown by 1%.

Puerto Rico does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Puerto Rico, four of the top nine source markets are located in South & Central America.

However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Puerto Rico as a destination.

According to GlobalData’s report, Caribbean Destination Tourism, the country’s leading source markets include the US, Canada, Mexico, the Dominican Republic and U.S. Virgin Islands among others.

For more detailed analysis of the source markets for Puerto Rico, buy GlobalData’s Caribbean Destination Tourism report.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.  

GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.