The travel & tourism industry plays a key role in Romania’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Romania in its Travel & Tourism in Romania report. Buy the report here.
In 2022, international arrivals in Romania grew by 87%.
Romania does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Romania, nine of the top ten source markets are located in Europe.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Romania as a destination.
According to GlobalData’s report, Travel & Tourism in Romania, the country’s leading source markets include the Ukraine, Moldova, Turkey, Bulgaria and Italy among others.
For more detailed analysis of the source markets for Romania, buy GlobalData’s Travel & Tourism in Romania.