The travel & tourism industry plays a key role in the Netherlands’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to the Netherlands in its Travel & Tourism in the Netherlands report. Buy the report here.
In 2022, international arrivals in the Netherlands grew by 147%.
The Netherlands does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of the Netherlands, nine of the top ten source markets are located in Europe.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for the Netherlands as a destination.
According to GlobalData’s report, Travel & Tourism in the Netherlands, the country’s leading source markets include Germany, Belgium, the UK, the US and France among others.
For more detailed analysis of the source markets for the Netherlands, buy GlobalData’s Travel & Tourism in the Netherlands.