Starbucks has patented a system for handling multiple transaction channels, where a client device can receive a unique code, analyze a customer’s history, display customized objects, and add them to orders. The backend system can determine graphical features based on the transaction channel and apply variable information to orders. GlobalData’s report on Starbucks gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Starbucks, Intelligent beverage dispenser was a key innovation area identified from patents. Starbucks's grant share as of May 2024 was 42%. Grant share is based on the ratio of number of grants to total number of patents.
Customized object ordering system for multiple transaction channels
A recently granted patent (Publication Number: US12001653B1) outlines a method for enhancing user experience in object ordering processes through a client device connected to a backend server system. The method involves providing a channel identifier to the backend server system, which then determines graphical features to include in a graphical user interface based on the transaction channel associated with the client device. Subsequent steps include receiving a unique identification code from a customer, analyzing the customer's history to determine customized objects, displaying a second graphical user interface with the customized object, and allowing the user to add the object to an order. The backend server system is further configured to handle rule changes within specific time windows, communicate with remote systems for variable information, and provide interfaces for different transaction channels.
Moreover, the patent includes additional features such as receiving information about popular objects, scanning unique identification codes, creating new objects for physical locations, and determining rule changes related to laws or regulations. The backend server system is designed to provide different frontend interfaces based on transaction channels, coordinate services in a cloud computing environment, and cater to various client devices like point-of-sale terminals. The method aims to streamline object ordering processes, personalize user interactions, and adapt to changing rules or variables within specified time frames, ultimately enhancing the overall customer experience in object transactions.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
