Walt Disney has patented a method for providing supplemental content with source media. The technique involves generating content based on metadata and consumer preferences, delivering it alongside the media, and using video sensor data to create additional content based on consumer reactions. GlobalData’s report on Walt Disney gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Walt Disney, Digital watermarking was a key innovation area identified from patents. Walt Disney's grant share as of May 2024 was 49%. Grant share is based on the ratio of number of grants to total number of patents.
Method for providing supplemental content with source media
A recently granted patent (Publication Number: US12003821B2) outlines a computer-implemented method for providing supplemental content along with source media. The method involves receiving source media and associated content metadata, generating supplemental content based on a subset of the content metadata and consumer preferences, delivering this content alongside the source media to consumers, and analyzing video sensor data to determine consumer reactions and emotional states. Additional supplemental content is then generated based on these reactions and states, modifying consumer preferences accordingly.
The patent also covers the customization of supplemental content, which can include audio, video, or holographic elements, tailored to individual consumer identities. It introduces the concept of a virtual companion that interacts with consumers and reacts to the source media, enhancing engagement. The method further involves adjusting preferences based on emotional states and sentiment levels, with a focus on transient preferences over historical ones. The computing device described in the patent includes processors configured to generate virtual companions, deliver supplemental content, analyze consumer reactions, and generate additional content based on emotional states and engagement levels, providing a comprehensive system for enhancing media consumption experiences.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
