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June 14, 2022updated 23 Jun 2022 8:39am

The five fastest growing tourism source markets in Europe in 2022

By Carmen

Verdict lists the top five fastest growing tourism source markets in Europe in 2022, according to forecasts from GlobalData’s traveller demands & flows database.

1. Greece: Year-on-year growth (359.6%)

GlobalData forecasts that Greece will see a year-on-year growth of 359.6% in international departures in 2022, making it the fastest growing source market in Europe. According to GlobalData’s traveller demands & flows database, Turkey, Bulgaria and Italy are anticipated to be the most popular destinations for Greece in 2022.

2. Ireland: Year-on-year growth (311%)

According to GlobalData’s traveller demands & flows database, Ireland will be the second fastest growing source market in Europe, with international departures projected to grow by 311% year-on-year. GlobalData predicts that the UK, Spain and France will be the most popular destinations for traveller/tourists from Ireland in 2022.

3. Norway: Year-on-year growth (296.8%)

GlobalData expects Norway to see year-on-year growth of 296.8% in international departures in 2022, making it the third fastest growing source market in Europe. According to GlobalData’s traveller demands & flows database, Denmark, Sweden and Spain are anticipated to be the most popular destinations for this source market in 2022.

4. Georgia: Year-on-year growth (295.1%)

International departures from Georgia are expected to grow by 295.1% year-on-year in 2022 making it the fourth fastest growing source market in Europe, according to GlobalData’s traveller demands & flows database. Moreover, GlobalData predicts that Turkey, Azerbaijan and Canada will be the most popular destinations for this origin market in 2022.

5. The UK: Year-on-year growth (290.1%)

Year-on year growth of 290.1% in international departures in 2022 is expected to make the UK the fifth fastest growing source market in Europe, according to GlobalData’s traveller demands & flows database. The most popular destinations for this source market in 2022 are expected to be Spain, France and Italy.

Methodology:

This analysis is drawn from GlobalData’s Traveller Demands & Flows Database, part of GlobalData’s Travel & Tourism Intelligence Centre.

Verdict’s parent company GlobalData provides business information to 4,000 of the world’s largest companies.

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