French hospitality group Accor’s TRIBE brand has entered the Baltic States with the opening of TRIBE Riga City Centre in Riga, Latvia’s capital city.

The new hotel is situated in the Art Nouveau district, a location close to cultural hotspots and 9km from Riga International Airport.

It is designed to serve both leisure and business travellers, offering 81 rooms with city or courtyard views and pet-friendly options on request.

TRIBE Riga City Centre is equipped with modern amenities such as rain showers, personal steamers, and Kevin Murphy products in the bathrooms.

The hotel’s curated spaces are tailored for guests to rest, work, play, or stay.

Accor premium, midscale and economy division Europe North Africa chief development officer Philippe Bijaoui said: “TRIBE is a brand with incredible potential, particularly in Europe. There is a big market for travellers who crave stylish and modern hotels, giving them more for less.

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“It’s a great example of what we are doing across our portfolio to make our hotels community hubs that appeal to those in the local neighbourhood, as much as those visiting from afar; and that strategy will bring huge benefits for owners in terms of ancillary revenues and the value of their assets, alongside breaking the glass ceiling for rates within the midscale brands.”

Since its inception in Australia in 2017, TRIBE has a philosophy of providing ‘more for less’ – a design element that is claimed to unify stylish yet ‘affordable’ hospitality services.

The Riga launch further deepens the brand’s European presence.

TRIBE anticipates the opening of more than 40 hotels in the next five years, with the majority of these new properties to be located in Europe.

Upcoming European openings for TRIBE include properties in TRIBE Paris Clichy, TRIBE Paris Pantin, TRIBE Manchester Airport, and TRIBE Dusseldorf later this year.

The expansion will continue with openings slated for TRIBE Budapest Airport and TRIBE Krakow Stare Miasto next year, as well as TRIBE Mainz in 2026.

Earlier this month, Accor expanded its portfolio in Brisbane, Australia, by operating Mercure Brisbane Spring Hill under a management agreement with the Singh family, the hotel’s owners. 

This hotel formerly operated independently as Pacific Hotel Brisbane.