US-based hospitality group AIC Hotel Group has unveiled AVA, a new luxury resort brand, with plans to open the inaugural property in Cancun, Mexico.

AVA Resort Cancun, the brand’s debut property, will launch this summer.

This five-star à la carte resort will be a 1,743-room oceanfront property, incorporating a coastal aesthetic that embodies the waterfront lifestyle.

Designed by Boris Pena Architects, AVA Resort Cancun will offer panoramic ocean views from every guest room, suite, and villa.

It will also feature the 2.8-acre AVA Bay, which utilises sustainable Crystal Lagoon Technology.

The property, located ten minutes from Cancun International Airport, offers a range of amenities.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Among these are over 17 dining concepts, including global cuisine from award-winning chefs, a teppanyaki grill, a traditional Mexican street food cantina, and a five-star French restaurant. The dining experiences were developed by HKB Design.

The resort also features a variety of bars and craft cocktail lounges, such as an NFT Bar and a speakeasy, as well as casual eateries and snack bars.

In addition, AVA Resort Cancun will house 22,000ft² of wellness facilities along with a large spa, fitness space, pickleball courts, and beauty amenities.

AVA Resort Cancun will also offer several nightlife venues, highly curated kids and teen clubs, and experiences suitable for travellers of all ages.

AIC Hotel Group sales and marketing vice president Ash Tembe said: “As the travel industry continues to rapidly evolve, we knew that our next project needed to seamlessly bridge the last few gaps left in the all-inclusive market.

“AVA Resort Cancun does just that by bringing the most memorable aspects of a vacation to one place, coupled with some of the most exclusive experiences and programming that a luxury resort can offer. It really is a playground for vacationers of all ages.”