California-based online hospitality service provider Airbnb has announced a new hotel-like tiered service called Airbnb Plus, targeting high end travellers.
Airbnb co-founder and CEO Brian Chesky said that the firm will make it convenient for more number of hotels to list by widening the scope of its listings.
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It is also launching four new rental categories besides appointing more staff to screen the listings for quality.
Under the Airbnb Plus programme, the company is rolling out around 2,000 premium accommodations that are claimed to be thoroughly inspected and meet the 100-point quality checklist.
This programme has been launched in 13 cities including Barcelona, Cape Town, Austin, Melbourne, Milan, Los Angeles, London, Chicago, Shanghai, Sydney, Toronto, Rome and San Francisco.
The Airbnb Plus homes are rated by the company’s inspectors following an inspection on aspects such as comfort, consistency, and design, reported Xinhua.
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By GlobalDataThe company was quoted by the news agency as stating: “Every Airbnb Plus home is one-of-a-kind, thoughtfully designed, and equipped with a standard set of amenities – whether you’re in a private room or have the entire place to yourself.”
The New York Times reported that the average rate for a night under the Airbnb Plus listing is $200, 50% more than the regular listings.
Meanwhile, it has also launched Beyond by Airbnb to provide custom designed trips to customers.
Airbnb has started a guest membership programme, called Superguest, to provide benefits across their complete trip. Initially, this programme will be launched on a trial basis to 10,000 guests this summer before it is introduced on a wider scale by the end of this year.
Established a decade ago, Airbnb has so far reportedly clocked in around 300 million overnight stays. In the next 10 years, it aims to target over one billion people through its rental programme.
