The new La Maison hotel will include 448 guestrooms and serviced apartments. Credit: © Aleph Hospitality.

Dubai-based company Aleph Hospitality has expanded its presence in the Middle East by signing a hotel management agreement in Qatar’s capital, Doha.

The agreement was signed on 20 September during the Future Hospitality Summit (FHS), currently underway in Dubai.

The new hotel, La Maison, is slated to open in November, coinciding with the beginning of FIFA World Cup 2022 in Qatar.

Located in Doha’s Ben Mahmoud area, the new property will feature 448 guestrooms and serviced apartments spread over three towers.

Besides, the hotel will include several food and beverage outlets, along with a rooftop coffee shop.

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Aleph Hospitality founder and managing director Bani Haddad said: “Following our rapid growth in Africa, which saw us enter three new countries just this year, I’m thrilled that we will be starting operations in Qatar and further expand our Middle East footprint with a property of this magnitude.”

Apart from the new hotel management agreement, the company will also open a new office in Saudi Arabia. It is expected to open in the fourth quarter of the current fiscal year.

The new office will support Aleph Hospitality’s rapid growth strategy.

The company is aiming to open 50 hotels in the Middle East and Africa by 2026.

Aleph Hospitality chief operating officer Jad Shamseddin said: “With the country’s bid for Expo 2030 in Riyadh and the development of the many giga projects across the Kingdom, the travel, tourism and hospitality industry are on a fast track and this is reflected in surge in demand we’re witnessing for third-party management services.”

Last month, Aleph signed a management contract for an all-suite boutique property in Congo.