Aloft Hotels, owned by Marriott International, has launched the 167-key Aloft Playa del Carmen in Mexico.

Part of Marriott Bonvoy’s portfolio, Aloft Playa del Carmen is located in the coastal city of Playa del Carmen near Fifth Avenue.

Being the third Aloft hotel in the Mexican Caribbean, the property provides a mobile key programme for keyless entry to its guestrooms.

Aloft Playa del Carmen features public spaces such as bar, rooftop pools and restaurant.

The rooftop infinity pools offer a lounge atmosphere for its guests as well as ocean and city views.

Furthermore, the hotel has dedicated workspaces for its guests, with three rooms incorporating audio-visual technology that can accommodate 20 people.

It offers two private spaces for video conferencing.

The hotel also offers amenities including the Camp Aloft kids’ programme, Animals R Fun (ARF) pet-friendly programme, and the Live at Aloft space bringing forth local musicians.

Marriott International Caribbean and Latin America president Brian King said: “Aloft’s brand positioning is anchored in three main passion points: music, design, and technology, and we are very excited to bring this concept to one of the most beautiful beaches in Mexico.

“The Aloft traveller is highly independent and always finding new ways to express themselves and we are inviting them to explore and experience their passions in Playa del Carmen.”