Switzerland-based hospitality company Aman Resorts is set to introduce a more affordable brand, called Janu, next year.
This move responds to the demand from a broader range of guests seeking more economical choice.
The first Janu hotel, called Janu Tokyo, is set to open in March 2024.
It will feature eight restaurants, a 4,000m2 wellness centre with a gym, a hydrotherapy and thermal area, as well as cold and hot plunge pools, among other amenities.
While Janu will be akin to other Aman’s properties in terms of service and design, it will have a different pace and spirit, Aman CEO Vlad Doronin was quoted as saying by CNBC.
The 13-storey Janu Tokyo will comprise 122 rooms and suites, designed with Aman’s signature minimalism and symmetry.
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These rooms will have private balconies with a view of Azabudai Hills, a new complex in the ward of Minato.
The Aman Resorts portfolio also includes super luxurious hotels such as Amanoi in Vietnam, Aman Sveti Stefan in Montenegro and Amanpuri in Phuket, Thailand.
Janu Tokyo is said to be more affordable, with rates starting from $944 per night. But when CNBC Travel checked, they could not find any room for less than $1,000 before August 2024.
During the busy time at the end of 2024, prices for basic rooms is said to go up to about $1,400 per night, similar to Amanoi in Vietnam.
Aman plans to expand the Janu brand with 12 additional hotels in the pipeline, in locations such as Saudi Arabia, Montenegro, Turks and Caicos, the UAE, South Korea, Portugal, Thailand, Turkey, and the Maldives.
On Janu’s website, Doronin said: “The symbiotic relationship between iconic elder sibling Aman and Janu proves to be mutually advantageous, as they provide a holistic solution that surpasses the expectations of discerning global travellers.
“Together with my team, our objective is to lead the hospitality industry into unchartered territory.
“In this contemporary fast-paced world, where digital advancements redefine human connection and communication, we have introduced a visionary hotel brand with a soul, reigniting the essence of genuine interactions and fostering meaningful connections once again.”