Adults-only Circa Resort & Casino in downtown Las Vegas, US, is equipping Amazon’s Alexa Smart Properties (ASP) technology for guests to access services and amenities.

When using an Amazon Echo device within their hotel room or suite, guests can access property information such as check-out times, set wake-up calls, make reservations, request housekeeping needs, order food and make outbound phone calls.

Circa and Amazon worked with cloud platform Hotel Genie to build and implement a private branch exchange support. This allows Circa to link ASP-supported devices with their existing phone systems for routing Alexa calls and supporting caller ID when guests and hotel staff conduct calls.

Circa is the first hospitality property to implement the ASP-supported feature with Hotel Genie’s voice bridge technology.

The Echo devices also enhance operations in departments such as housekeeping and maintenance, as requests are sent immediately to staff. Comprehensive reporting also provides insight on performance metrics, common requests, feature use and response times.

Circa co-CEO and founder Greg Stevens commented: “We worked with Amazon and Hotel Genie to build and scale technology that not only makes guests’ stays smooth and fun, but also facilitates communication with our staff for an array of needs during their visit.”

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Alexa Smart Properties director Bram Duchovnay added: “Hotels know their guests, and Amazon provides new capabilities to help make the experiences they deliver more effortless and enjoyable. By adapting these tools to their specific brand needs, properties have a whole new way to differentiate themselves.”

Amazon’s key competitor in the market of hotel smart devices is Apple, whose Airplay technology has been deployed through LG Electronics on hotel TVs and in IHG Hotels and Resorts.