The plans are in line with the company’s entry into the hospitality industry. Credit: Febrian Zakaria on Unsplash.

UAE-based property developer Azizi Developments has announced its plans to launch a hotel brand in and outside the UAE.

This announcement comes as the company enters into the hospitality industry.

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Additionally, the corporation has appointed Michael Zager as the new COO for its hospitality division.

Michael Zager, an industry expert with over 35 years of experience in worldwide hospitality, will lead Azizi’s entry into the sector.

Azizi will soon launch its new global brand under which it will build and purchase hotel real estate, which the company will then own and manage.

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Azizi Developments CEO Farhad Azizi said: “This monumental announcement is one that we have been preparing for extensively and that excites all of us at Azizi Developments. The hospitality sector is especially pronounced here in our home, the United Arab Emirates, with Dubai seeing a substantial influx of visitors year after year and continuing to be crowned as the number-one destination in the world.

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“As a leading developer, we are now leveraging our real estate aptitude and in-depth understanding of the wants and needs in the realm of accommodation to grant visitors unparalleled hospitality experiences worldwide.

Azizi Developments stated that it is on track to deliver 11,000 units across 45 projects in Dubai including the first, second and third phases of Park Avenue I, II and III in MBR City and Berton in Al Furjan.