The northeastern US is the highest producing area for visitor arrivals to the Bahamas. Credit: mariakray via Shutterstock.

The Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA) has kickstarted a new advertising campaign in New York, US.

The campaign will see the placement of 200 Bahamas posters at strategic locations throughout the busiest rail hub in the US, New York’s Penn station.

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BMOTIA has partnered with JetBlue Vacations to run a sweepstake in tandem with the posters. The top prize is a 3-night air and hotel package giveaway with roundtrip tickets to the Bahamas for two.

BMOTIA’s aim is to heighten the visibility of the islands of the Bahamas during peak travel season and drive increased visitor traffic to the destination from the US northeast, which is the country’s number one source market and delivers more than 360,000 visitors to the destination annually.

Penn station, just outside midtown Manhattan, handles more than 600,000 commuters per day from New York City, Long Island and New Jersey, the hub of the US northeast.

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Commenting on the campaign, the Hon I Chester Cooper, Bahamas deputy prime minister and minister of tourism, investments and aviation, said: “Our tourism business is in robust growth mode. Having welcomed in 2023 an unprecedented 8 million plus visitors, our aim for 2024 is to continue the upward trajectory in visitor arrivals.”

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BMOTIA director general Latia Duncombe added: “In 2023, we witnessed a surge in demand for a Bahamas vacation experience. Our diverse offerings of 16 unique islands, coupled with the hospitality of our people, continue to attract travellers from around the world to our destination.”