Beyond Green, a collection of sustainable hotels, resorts, and lodges, has partnered with global organisation 1% for the Planet, according to a press release posted on HospitalityNet.
Under the alliance, Beyond Green will donate 1% of its annual sales to support non-profit organisations addressing environmental issues.
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Launched in 2021 by parent company Preferred Travel Group, Beyond Green aims to incorporate sustainability within the global travel and tourism industry.
Meanwhile, 1% for the Planet is designed to facilitate smart environmental giving and combat greenwashing.
The organisation partners with vetted non-profits to address environmental challenges, including climate justice, urban infrastructure, gender equality, and more.
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With more than 6,500 partners across 111 countries, it allows its members to support causes that align with their values across four impact areas.
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By GlobalDataThese areas consist of rights to nature, resilient communities, conservation and restoration, and just economies.
The alliance with 1% for the Planet now allows guests to amplify the positive impact of their bookings with Beyond Green.
The collective efforts of 1% for the Planet’s members are claimed to have resulted in significant financial support for environmental partners worldwide.
To date, more than $530m has been certified in contributions.
Preferred Travel Group CEO Lindsey Ueberroth said: “Following our launch, we have sought to connect Beyond Green with like-minded brands for considered partnerships that align with our overall purpose.
“By working with 1% for the Planet, we are excited to further fulfil our commitment to supporting environmental causes.”
1% for the Planet CEO Kate Williams said: “Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses.
“The planet needs bigger support than this, and our growing network of business members is doing vital work to increase giving and support on-the-ground action. We’re excited to welcome Beyond Green to our global movement.”
Preferred Travel Group currently has more than 1,100 hotels, resorts, and residences spanning 80 countries worldwide.
