
Brookfield Asset Management has agreed to acquire Generator Group’s European operations for €800m (approximately $902m) from UK-based private equity company Queensgate Investments.
The transaction includes 15 properties and 2,749 keys across key cities in Europe such as Amsterdam, Berlin, Copenhagen, Dublin, Hamburg, London, Madrid, Paris, and Rome.
Generator started in 1995 as a brother and sister partnership, with Louise and Kingsley Duffy owning and leasing two traditional properties in London and Berlin.
Queensgate acquired Generator in 2017 for €440m from Patron Capital and extended its presence in 2019 with the purchase of Freehand Hotels.
Generator and Freehand Hotels reported an EBITDA of €38.3m for the first half of 2024, an 18% increase from the previous year, driven by better revenue growth of 10% and tight cost management.
Queensgate remains the owner of Generator’s two hotels in the US, located in Miami and Washington, DC.

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By GlobalDataAll of Generator’s properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and several spaces available for private hire.
International law company Brown Rudnick advised Queensgate on the sale.
Queensgate founder and CEO Jason Kow said: “Generator has been a standout success story for Queensgate, and this transaction is a proud milestone in our journey. Brown Rudnick has been a trusted partner throughout – combining sharp legal advice with a commercial, solutions-driven approach. We value their continued support and look forward to working together on our next chapter.”
Brookfield manages more than $50bn in real estate assets throughout Europe and over $1tn worldwide.