US-based investment service Certares and its partners are set to open the Ashore Resort and Beach Club (Ashore) in Ocean City, Maryland.
The property will undergo a renovation that is expected to be completed by May this year.
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Ashore will feature 250 guest rooms and suites, which include 15 multi-room suites. The rooms will have amenities such as plush bedding, lighting fixtures, TVs, spacious bathrooms and exclusive balconies with views of the Atlantic Ocean and Assawoman Bay.
Additionally, among the in-room amenities provided include robes, Wi-Fi, coffee makers and mini-refrigerators.
Ashore will also feature oceanside dining options, a 3,000ft² deck, new restaurants and entertainment options.
Ashore will provide 14 conference rooms with 40,000ft² of indoor and outdoor event spaces; a 7,500ft² ballroom which can accommodate around 1,000 people and a Beachside Pavilion meant for wedding receptions, private beach parties and team meetings.
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By GlobalDataThe property was formerly known as the Ocean City Fontainebleau Resort. Last year, it was acquired by a joint venture between an affiliate of Certares Real Estate Management and affiliates of both Monomoy Property Ventures (MPV) and Highlands Investments.
Certares senior managing director Nolan Hecht said: “We were thrilled to acquire this beachfront property and identify new and exciting ways to capture its untapped potential.
“With the help of a best-in-class design firm and fantastic operator, we are looking forward to delivering a new and improved vacation experience to couples, families and friends staying at the resort as well as offering revamped dining options to the broader Ocean City community.”
The property’s ownership has partnered with HEI Hotels and Resorts for programming and management, and the US-based design company Kraig Kalashian has designed the new property.
MPV and Highlands Principals Kevin Vaughan and Jordan Kary said: “We immediately recognised the resort’s enormous potential because of its irreplaceable beachfront location with sprawling oceanfront views and oversized guestrooms.
“Our goal for this property has always been to provide a true resort experience to Ocean City, a destination market known for its energy and community, and we look forward to delivering on that potential with this property-wide transformation.”
