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September 27, 2021updated 07 Dec 2021 9:49am

Ascend Hotel Collection expands portfolio with four new properties

A part of Choice Hotels, Ascend Hotel Collection has nearly 400 properties worldwide.

Ascend Hotel Collection, an upscale brand from Choice Hotels, has expanded its global portfolio with the addition of four new properties in the US.

The properties include Haywood Park Hotel in Downtown Asheville, North Carolina, Elevate Hotel at Sierra Blanca Ruidoso in New Mexico, The Leo Collection Detroit in Lincoln Park, Michigan and The Inn at Leonardtown in Maryland.

Haywood Park Hotel, which is owned and managed by FIRC Group, features 48 guest suites, and offers various amenities including onsite dining at Isa’s French Bistro.

Elevate Hotel at Sierra Blanca Ruidoso offers all guests with amenities such as Bath & Body Works toiletries, in-room Starbucks coffee, and plush bedding.

The Inn at Leonardtown has guestrooms equipped with 55-inch flat-screen TVs, Keurig coffee makers refrigerators, and microwaves.

Located just ten minutes from downtown Detroit, The Leo Collection Detroit boasts a fitness centre, jacuzzi suite, an exterior patio equipped with a firepit, a private event space and a banquet space.

Choice Hotels upscale brands senior vice-president Janis Cannon said: “As guests continue to return to travel, they desire immersive, authentic and cultural experiences in both new and familiar destinations. We’re thrilled to debut these hotels for travellers seeking outdoor adventure.

“From the Eastern Shore to the Great Smoky Mountains across to the scenic Sierra Blanca Mountain Range, these new hotels are a fantastic representation of the unique offerings guests have come to expect and value from Ascend.

“As we near a curated collection of 400 unique hotels and resorts around the world, we look forward to welcoming even more guests, so they can experience our exceptional service and upscale offerings that enhance their exploration of the destination.”

Ascend Hotel Collection has a portfolio of approximately 400 independent resort, historic and boutique hotels across the globe. It has been recognised as the hotel industry’s first “soft brand” concept.

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