Choice Hotels EMEA has added Clarion Charlecote Pheasant Hotel, a 16th-century property in Charlecote, Warwickshire, UK, to its portfolio, expanding its Clarion brand.

The hotel, owned and operated by Vine Hotels, is located near Stratford-Upon-Avon, the birthplace of William Shakespeare.

The hotel features 70 rooms, a restaurant, a bar, a tennis court, and meeting room facilities. The Hampton Suite is also available as a self-contained events space for various functions.

Reflecting Choice Hotels’ new Clarion brand proposition, the Clarion Charlecote Pheasant Hotel will incorporate local essence and Shakespeare-themed elements to enhance the guest experience.

The hotel will feature unique signature items and identifiable design elements, including Story Cards and a Cabinet of Curiosities, to make a visual first impression.

The Clarion Café, positioned as the hotel’s focal point, will serve an all-day bistro-style menu with local and seasonal items.

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It will also offer a range of gourmet and speciality gifts, creating additional revenue opportunities.

The hotel’s bar will feature a special gin, another signature item, and guests can expect artisanal pop-ups tailored to the neighbourhood.

For business events, the hotel provides a variety of conference and meeting rooms that can accommodate six to 160 delegates.

The hotel group anticipates that this property will be particularly popular among its 63 million Choice Privileges members worldwide, given Stratford-Upon-Avon’s appeal as Shakespeare’s hometown.

Choice Hotels EMEA development head Arnoud Vink said: “The addition of this charming hotel to the Choice Hotels portfolio further enforces our commitment to continuing to grow our UK portfolio, and our ambition to offer our guests exceptional experiences in unique locations across EMEA.

“With its picturesque surroundings and proximity to Shakespeare’s birthplace, our newest Clarion hotel is poised to become a sought-after destination for leisure and business travellers alike.

“We look forward to providing memorable stays to guests and offering them the unique and authentic experiences that our newly refreshed Clarion brand is known for.”

In December 2023, Choice Hotels announced the ground-breaking of a new extended-stay hotel in Wyoming, US.

Everhome Suites Cheyenne will be a four-storey with 114 rooms, including apartment-style rooms.

It is being developed by HighSide Companies and is anticipated to open by the end of next year.