US-based hospitality franchisor Choice Hotels International has announced plans to develop 15 new-construction midscale hotels in the US western region through 2026.
The company has signed a multi-unit agreement with California-based award-winning hotel developer Jay Virk.
As per the terms of the agreement, five Sleep Inn hotels and five dual-brand Sleep Inn and MainStay Suites properties will be developed across California and Arizona.
Choice Hotels vice-president Brian Quinn said: “Our decades of midscale expertise and proven brands continue to attract developers coast to coast.
“The Sleep Inn brand’s refreshed prototype appeals to owners by having the lowest cost-to-build in the segment. In addition, the Sleep Inn and MainStay Suites dual-brand offers operational efficiencies and a diverse model that serves business, leisure and extended-stay guests—we’re proud that this concept now has over 100 hotels open or in the pipeline.”
In a separate development, Choice Hotels and Concord Hospitality subsidiary CHECO Purchase Company have agreed to build 27 new WoodSpring Suites hotels.
Under the agreement signed by both the firms, the hotels will be developed in Michigan, North Carolina, and in the metropolitan areas of Jacksonville, Florida and Nashville, Tennessee, US.
Concord Hospitality chief executive officer and president Mark Laport said: “With our goal to develop 27 new WoodSpring Suites hotels over the next several years, my partners and I are furthering our long-lasting relationship with Choice hotels. In addition, this agreement marks the launch of Common Oaks Lodging, a subsidiary of Concord Hospitality, which will provide the management and development services to this exciting new development portfolio.”