Global affordable luxury hotel chain citizenM has adopted networking solutions company Juniper Networks’ artificial intelligence (AI) driven enterprise and connected security solutions.
The implementation of AI-driven wireless access, wired access and firewalls is intended to streamline citizenM’s IT operations and provide an enhanced experience to hotel guests.
Juniper has delivered a secure client-to-cloud experience as part of the contract to transform how guests sleep, work and relax during their stay at the hotel.
The technology company’s Mist AI solution and automated workflows operated via the cloud have reduced the time and effort required to set up and manage secure IT networks across multiple properties.
The solution provides real-time, secure connectivity and personalised experiences for guests.
citizenM technology and digital director Bojan Pavicic said: “citizenM has re-defined hospitality by disrupting the traditional hotel model to give modern travellers an affordable luxury experience. A key pillar of our strategy is to provide guest service beyond expectations.
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“We aim to anticipate our guests’ needs, continuously exceed their expectations and curate memorable experiences for them. We strongly believe that technology is the foundation and enabler of our transformation. We value Juniper’s innovative thinking and how AI can help us manage the network.”
citizenM has a global network of 31 hotels and aims to increase its footprint to 40 hotels in premier metropolitan locations and airports in Europe, the US, and Asia by next year.
The company adopted Juniper’s network solutions to meet the needs of the increasing number of guests and scale its network in line with its digital transformation plans.
The Juniper firewalls safeguard citizenM’s hotels and its Amsterdam headquarters from cyber-attacks.
Guests can access their rooms using a digital key. They can use an in-room Wi-Fi-enabled tablet or citizenM’s mobile app to control the room temperature and lighting.
Juniper Networks Enterprise EMEA vice president Gos Hein van de Wouw said: “citizenM adopts guest-centric technology that provides personalised experiences for its guests in a very seamless and simple way.
“Juniper Mist supports citizenM’s business objectives by enhancing connectivity with simplicity, providing analytical data and simple operations with proactive, low-maintenance troubleshooting, resulting in lower operational cost – but high value – in terms of the customer experience.”